Deluxe Reading Toys Home History Toys Design Advertising Competitors 1950's 1960ís 1960ís cont 1970ís Contact FAQ About
© Homation Systems 2014
1970’s
Click thumbnail to enlarge
0500 - Dawn
4000 - Johnny Lightning
7005 - Charley n’ Me Game
3000 - Ding-A-Ling King Ding
3016 - Ding-A-Ling Brain
7150 - Zoomer Boomer Ash Can
1070 - Go-Go’s Tomboy
7100 - Zoomer Boomers
7003 - Silly Safari Game
5022 - Tigers Cannon
5004 - Tigers Machine Gun Mike
7004 - Funny Face Game
Topper continued to operate from 1970 to 1973.  For most of this time there were two major toy lines: Dawn and Johnny Lightning.  This paralleled rival Mattel’s two main toy lines Barbie and Hot Wheels.  Topper introduced two other action figure lines: Tigers for boys and Go-Go’s for girls.  They also introduced a very interesting set of robots, the Ding-A-Lings.  There were also several games introduced. The guns, spy toys, and homemaker sets were all gone, victims of changing roles for women, continuing protests against the Vietnam War, and higher costs for plastic due to the oil crisis.
1970ís